We worked hand in hand with Confectionary company Ferrero SpA and TBWA on an activation for Ferrero’s well-known brand Kinder during Ramadan 2018, 2019, 2020, 2021, 2022 and 2023. The series was 2D Animated at first, but in 2021 we turned it into 3D.
A series of three-minute videos generated millions of views on Kinder Arabia’s YouTube channel, and we created one of the company’s most successful Ramadan campaigns in the Gulf region.
The videos featured an animated character called Qamar, who went on different adventures to inspire kids.
Task
Executed a 2D Animated web series that helps parents teach their children about generosity, patience, and hospitality.
